Barry (Artus Frank) nicknamed The Mad Dog has been left a huge amount of wealth from his father. This wealth has brought him nothing but pain and attention from people who seek only to use him for his money. He begins to feel that his life is in danger and so leaves his life behind in pursuit of a new one, making a new start where no one knows him. This life is full of recklessness and whoring and it appears that his anonymity is about to be rescinded when a prostitute he meets starts blackmailing him threatening to reveal his whereabouts to his uncle after picking up his phone when it was left unattended. Barry manages to wrangle out of the sticky situation and the whore ends up naked with a noose round her neck. However his uncle finds tracks him down during a session with a prostitute. Barry finds himself running again. Why is his uncle to desperate to track him down?